If it doesn’t look right, you’ll get a notification so you can fix it. SEO audits can also be a great way to perform diagnostics for a struggling campaign. If your SEO strategy isn’t generating the results you expected, or if your growth has slowed to a halt, you can use an SEO audit to see if something’s wrong with your onsite optimization.

Step One: Identify the Culprits

Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. Like lazy-loading, infinite scroll can be good for user experience, but not-so-great for search engines. At a page level, if you want search engines to index a URL, it generally needs to return a 200 HTTP response status code.

SE Ranking

Removing this content streamlines your website and allows you to focus resources on higher-performing pages, ultimately improving your site’s overall health. This involves analyzing current content for relevance, keyword SEO Anomaly usage, and overall quality. Think of it as renovating a house rather than building a new one from the ground up.

• Broken links result in 404 errors, telling search engines a page doesn’t exist.
• Alex Chris is a digital marketing consultant, author, and instructor.
• Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.
• Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme.
• The AI Results Tracker sets its sights on conquering AI snippets by providing data on site position specifically in AI snippets, including historical data.

Your SEO Checker report will highlight whether or not your URL is SEO-friendly by looking at its length and keyword use. Optimizing these elements ensures each page is positioned to perform well in SERPs while delivering a better experience to your visitors. Compare your audit results between crawls to track your progress. Health Score gives you a high-level overview of your SEO performance based on the number of errors found. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months.

This helps you identify potential sites to reach out to for guest posts, collaborations, or partnerships. When you work with a growing company, spotting trends fast helps you stay ahead of your competitors. And it lets you establish authority in your industry before the market gets saturated.

JetOctopus’ pricing depends on the number of pages you need to have crawled every month. The tool also allows you to set up alerts to let you know as soon as there’s an issue you need to address. And has an option to work with an expert who can provide guidance. You can use it to check if Google has indexed your pages, submit your XML sitemap to Google, and monitor your Core Web Vitals (which measure how user-friendly your site is). You can use Site Audit to crawl 100 pages per month with a free account.