How to Easily Perform Your Own 9 Step SEO Audit


An enterprise SEO audit will also review your content’s overall quality and organic value. This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more. For some businesses, simply outranking competitors in search engines like Google is enough to claim a dominant market share. In 2022, where a business ranks on Google can make or break the company. After conducting an enterprise SEO audit, you will gain an understanding of what types of enterprise SEO services make the most sense for your organization. However, a timely audit allows you to spot and fix those bugs before they cause serious damage.

seo audit

But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic. A free Semrush account lets you audit up to 100 URLs with Site Audit.

seo audit

Although you may advise search engines on how to crawl your site, it is easy to make errors. This report, alongside other tools, can help you to start identifying the issues that may be hindering your performance on the SERPs. Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you’re likely going to run into some technical issues along the way. An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.

seo audit

Which type of SEO audit should companies buy?

You can use related keywords in your content to help give search engines the context of your page. These standards directly impact your search rankings and the trust that users have in your content. You can download a free off-page SEO checklist here which covers the following items below in more depth. Meta descriptions provide a concise overview of the content on a web page and can influence click-through rates (CTR) by giving search engines and users more context about your content. Title tags are an essential component of on-page SEO, as they help search engines understand the content of a page and how it is relevant to a user’s search query. Few things are more frustrating to your users than landing on a 404 Error page.

seo audit

What do you need from a client before completing a technical audit?

In this case, the owner of the website tries to rank for the same keyword from different pages. Google will not acknowledge various pages, only the strongest one. As a result, you will have a lot of different articles that are useless in terms of SEO and cannot be reached from the search engine. A lot of people, while trying to promote their website and rank higher in Google, start writing on the same exact topic. This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content. All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations.

Best SEO Reporting Tools (Free & Paid Options)

The best level of SEO audit for your needs depends on your goals, budget, and website complexity. Start with a basic audit if you’re just getting started or have limited resources. Gradually progress to higher levels as your site grows and your objectives become more ambitious. To perform an SEO audit, you can either use software tools or hire an SEO professional, consultant, or agency. Of course, the results you get SEO Anomaly will vary based on which option you choose.

  • If you’re using WordPress, most themes are mobile-optimized by default.
  • At this step of the SEO audit checklist, you should audit your Core Web Vitals.
  • The entire point of this SEO audit is to improve your website’s performance.
  • Open the tool and head to the “Pages” report from the sidebar.
  • Auditing your SEO performance should not be a one-time task but rather a regular practice.

For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas. See Bruce’s author page for links to connect on social media. This approach keeps your strategy sharp and ensures you’re always spending where you need it most.

seo audit

The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category. The tool is evaluating your content based on Google’s own guidelines. Now, you will need to download the key files to create the tool in Claude.

To learn more, check out this guide on how to start a link building campaign with the Link Building tool. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. With a reputation for client satisfaction, WebFX provides proven — and trusted — SEO audits and implementations.


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