Revive those pages or create a smashing 404 page with links to other internal pages. Also, whenever analyzing your link profile, check your website for harmful links, like adult sites referring to you or malware domains sending a link to your website. You can check this by using the aforementioned tool – Site Explorer. Many times they happen to not be very relevant to your page topic and can easily mislead Google in “forming an opinion” about your content. Not until recently, I myself realized that anchor texts truly matter and they’re a clear indicator of the relation between your page and the linked one. Hence, I started to pay more attention to the words I add the outbound link on.

Find link building opportunities at scale

But Google also wants to know what others think about your brand. The site with the most “positive signals” has a strong chance of ranking high in the search results. Regardless of what off-page strategies you use, you need increased awareness of your brand if you want to raise brand mentions at a sustainable rate. Backlinks are the most significant off-page ranking factor, and off-page factors influence ranks more than on-page factors do. According to Moz, domain-level links carry a 21% ranking weight, compared to 19.2% with page-level links.

Crawling: How search engines discover content

As we all know, taking part in link schemes or having a lot of low-quality backlinks can negatively affect your website’s BHS Links SEO rankings and occasionally result in a penalty. A good off-page SEO strategy, however, frequently involves more than just building relevant and trustworthy backlinks. You can take other actions in addition to collaborating with other trustworthy platforms and connecting your website with them.

• The most important factors in an Off-Page SEO strategy are link building, guest posting, and social media marketing.
• So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions.
• It means a well-organized website architecture and optimized internal links.
• For the most effective influencer marketing, choose influencers aligned with your brand values and target audience, and focus on engagement rates and audience quality over follower counts.
• On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience.

They no longer work for SEO (at least not as well), however, high-quality backlinks from actual, relevant resources are still thought after and pass on PageRank. With the data and insights available, you’ll be able to create the perfect strategy to target both on-page SEO and off-page SEO to reach a wider audience and attract more visitors to your website. You’ve most likely heard of off-page SEO before in the context of building links to your website. It’s true that backlinks are very important, and we’ll go over them a bit below, but there’s much more to off-page SEO than just links.

For instance, creating a high-quality infographic relevant to your niche will get noticed and eventually be link-backed as a source. However, the only problem is this technique is more applicable to big brands. Also, it would help if you had some technical expertise to find those unlinked brand mentions.