Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. But what you may not know is that you can use this same approach with alternate search engines. Organically incorporate primary keywords, keyword variations, and semantically relevant terms to describe your career. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.

We also considered which providers worked best in various business circumstances. Read our guide to find the best SEO company for your needs and budget. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff). If your website manages to get a position on the top of search engine result pages, it can help establish your brand or business’s trust BHS Links and credibility. However, driving organic traffic to your site is not easy, and this is where SEO comes into play.

5. Why is Keyword Optimization Important?

To determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Check out our Google Algorithm Change History for a list of both confirmed and unconfirmed Google updates going back to the year 2000.

Including videos, images, or documents in your posts attracts attention and boosts engagement. Are you trying to promote your business on LinkedIn but don’t see any results? Mangools is known for its user-friendly design, providing a suite of tools that include KWFinder, SERPChecker, and SERPWatcher, ideal for freelancers or small teams. Majestic is the top choice for link intelligence, focusing almost entirely on backlink data with excellent Trust Flow and Citation Flow metrics. Brandwell focuses on producing large volumes of AI-assisted content while maintaining a consistent brand voice.

Google Analytics (Best for User Behavior Insights)

All you need to do is enter a broad topic (like “keto” or “link building”). Then, in the next step I’ll show you how to choose the best keywords from your list of ideas. If many authoritative pages link to a certain page, that page is also considered to be authoritative. This is why link building has always been an important part of SEO. This SEO tutorial lesson describes in-detail the three major Google search engine updates and the RankBrain algorithm. You will get an insight into a feature called “Not Provided” that you may encounter on your SEO quests.

Steps to Conduct Keyword Research

To get a spot on local search results, it is necessary to optimize your local SEO. Technical SEO is the process of optimizing your website’s technical aspects to ensure it meets the criteria of a search engine algorithm. This includes speed optimization, mobile-friendliness, and website architecture. Meanwhile, SEM uses paid strategies to increase a website’s visibility on search engines. Visitors from paid traffic come from clicking on advertisements generated on Google Ads or other platforms.

Then, scroll down to the “Queries” table to see up to 1,000 keywords your site is ranking for. To see how strong your organic traffic performance is compared to your main competitors, use Traffic Analytics. User experience (UX) is how visitors interact with and perceive your site (its design, usability, etc.)—and Google values a positive user experience. High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward.

• Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important.
• Sometimes the overall performance can be influenced dramatically by a change in a specific country, a ranking drop of s single big keyword or a performance issue on a specific type of device.
• SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries.
• So, in a nutshell, when you search, search engines look through all the pages in the index for relevant results.
• Optimizing your landing pages with keywords can improve your Google’s Quality Score and increase your site’s visibility.

Use information from our article to optimize your profile and page, and see your success grow. Remember that the LinkedIn algorithm is updated frequently, so be sure to revisit it periodically to stay up-to-date. We strive to stay ahead of the trends and update our articles with the latest advice. Read our guide to learn everything you need to know about SEO to get noticed on LinkedIn.

In this article I will go in depth with the 20 best SEO tools to make the information a bit more consumable. There are plenty of great SEO tools out there, but we compiled the best 74 from 2025 and go in-depth with the top 20. OWDT is a leading SEO company that can assist you to maximize the authority and reach of your brand. We excel at translating subtleties of our customer’s values and character with demonstrated record of increasing website visit and conversions. You can cruise through monthly SEO audits with WebFX’s free SEO Checker to get a thorough assessment of your website and a detailed report covering all the key SEO elements.